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Chora

Service Design & Product Design

A more convenient system for point-to-point transport of objects. Also there is such a container that can define itself according to the shape of the object, that can be recycled and reorganized.

OVERVIEW

4 weeks (2020.09-2021.10)

Adviser: Yan Guan, Wenzeng Zhang

RESULT

2019 The 1st Prize, SDG Hackathon

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 MY ROLE

Team leader

Concept designer,

Model designer,

Programmer

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BACKGROUND

Plato put forward several understandings of space in Timaeus

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Such like Chora which is an invisible and formless receptacle of all becoming, receives everything.
Let’s think about it,
What if we have a container which can hold various shapes of items?

​SOLUTION

To create a versatile and environmentally friendly system to transport for take-out, delivery, etc,
turning a private package into a
shared container, which helps people have better pickup experience.

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We design a more convenient system for point-to-point transport of objects.

Also there is such a container that can define itself according to the shape of the object, that can be recycled and reorganized.

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CHALLENGE

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1, High demand for express delivery & takeaway, generating a lot of packaging waste

·The delivery industry generates hundreds of millions of packaging waste. 
·Non-environmentally friendly packaging materials
·Excessive packaging carton + bubble wrap + plastic bag
·Lack of a proper recycling system

2, Poor shipping and pickup experience

3, Higher labour costs

China's large urban express packaging waste increment accounted for about 90% of the incremental amount of domestic waste.

The packaging waste brought by express parcels can reach one million tons per year.

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DATA

50 billion packages / year

5.3 billion woven bags / year

 

24.5 billion plastic bags / year

 

5.7 billion envelopes / year

 

14.3 billion boxes / year

 

43 billion meters of duct tape / year

 

140 million packages / day

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WHAT CHORA PROVIDE

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Chora box & System

+

Chora APP

Size adaptive filling part: size adaptive + fixed

Big data computing logistics and transportation stowage

 Can be assembled according to item size automatically

Pick up Reservation + Shipping Reservation 

+ Scan Code + Delivery Track

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KEY FEATURE

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Through several prototype iterations and tests, this version presented on the left was designed to assist the entire CHORA system and make it more convenient for users to send and pick up their deliveries.

·PICKUP RESERVATION

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After confirming,

delivery information
will be updated.

Chose the item you

want to schedule

the time for.

Input the delivery

address to pick up.

Schedulea a specific time

to pick up.

·SHIPPING RESERVATION

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Reserve the door
-to-door shipping

Fill in the contact information

of the sender and recipient,

then select the pickup time

and the type and weight of

the item to be sent.

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Customization of the box size

We offer three sizes of cases to accommodate different weights, types, and volumes.

·SCAN CODE

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Scan QR code to verify the information

The same QR code is used for picking up and sending, making the verification process efficient and fast, simplify user behavior to the greatest extent possible.

The same QR code is used for picking up and sending, making the verification process efficient and fast, simplify user behavior to the greatest extent possible.

·CHORA BOX

👈 Vertical section diagram
1, Place items from the top 
 
2, The Chora box automatically adapts to the shape of the object and wraps itself around it
3, The Chora box will be charged automatically after arriving at the distribution station.
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EXPLORATION

·QUESTIONAIRE

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83% courier deliveries at least once a month.

 

96% find the packaging used to send and collect them to be cumbersome and unsatisfying.

 

86% are unhappy with delivery packaging because they feel it is not environmentally friendly.

·PERSONA

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In order to collect demographic data and a wide range of user opinions, we conducted an online survey,

naturalistic observations and user interviews.

 

Over the three days of the questionnaire, 714 people from different ages and occupations answered the

Questionnaire, and we selected five typical sites and conducted 10 observations and interviews.

 

We then conducted the following analyses

·JOURNEY MAP

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·COMPETITIVE COMPARITION ANALYSE — Five Dimensions of User Experience

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·REFLECTION AND ITERATION

·LOGO 

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Environmental protection, restructuring, recycling, express box, systematization

·ICON

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·COLOR

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·WIREFRAME

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USABILITY TEST

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·SPECIFIC USER TEST CONTENT:

1, Overall process pre-test evaluation, using an online questionnaire

to understand user awareness and expectations, and to draw system

pre-test conclusions.


2, Single evaluation according to the actual task flow simulation,

stating the problems found in the process of using the system by

different users under the same task.


3, After studying the key issues, we gave the corresponding

modification suggestions and the results of the modified system.

·EVALUATION CONTENT: 

Online app and system design for functionality

& usage performance, etc.

·PURPOSE OF TESTING:

To conduct a more initial evaluation of Chora's app interface and

system prototype based on the campus scenario of Tsinghua

University to help better improve the chora system solution.

·RESULTS OF ONLINE RESEARCH--QUESTIONNAIRE

·Teachers: 0.1%

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·Courier worker: 0.3%

·Doctor: 2.06%

·Graduate: 3.09%

The sample of this questionnaire was mostly undergraduates

from Tsinghua University, and the form of the research was

questionnaire, with a total of 217 questionnaires collected.

The results of the questionnaire showed that in general,

people were satisfied with the chora shipping and pickup

service system and expressed their desire to use it.

·Undergraduate: 94.85%

·Good result of overall completion of usability testing tasks

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Task1

Task12

Task3

Task4

Task5

Finished

Unfinished

·The details of the system were evaluated and improved. For example, 

 "Do you prefer to use the APP or mini program or other forms?”

Others: 2.06%

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No need: 13.14%

App: 16.49%

Mini program: 68.04%

Conclusion: nearly seventy percent of people are willing to use mini programs, may feel more convenient, no pressure of download.

·"Do you want the courier to send you a message when it arrives at the Beijing distribution center, so that you

 can make an appointment in advance to pick up the goods?”

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Do not want to repeat the message 34.43%

Others: 0%

Time of pick-up to be determined: 17.39%

No need of extra process: 0%

Conclusion: More than half of them don't like it, because they find it troublesome and don't want to add extra steps.

No need to schedule time ahead of time: 13.04%

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FEEDBACKS & IN THE FUTURE

1. Reduce the employment rate in the early stage, liberate the labor force in the long run, and promote the benign stimulation of the talent market.
 
2. Some packaging and other manufacturing industries are impacted, with high primary construction cost and long economic implementation time.
 
3. Further iterative design of materials to enhance packaging safety.
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